A June 2025 survey by U.S.-based Rater8 discovered that 26% of sufferers reported that AI instruments — together with AI-generated evaluate summaries and conversational assistants like ChatGPT — had straight influenced their alternative of healthcare supplier.
This locations AI on par with major care referrals (28%) and healthcare evaluate websites (29%) when it comes to affect.
“The standard referral pipeline is weakening, and practices with poor AI visibility threat vital affected person leakage,” Rater8 stated.
The findings are based mostly on two affected person desire surveys carried out by way of SurveyMonkey: one in December 2024 with 1,008 U.S. adults aged 18 and older, and one other in June 2025 with 1,024 U.S. adults, each designed with related demographic balances to make sure comparability.
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Adopting new behaviours
On-line opinions stay the inspiration of supplier alternative. In December 2024, 84% of sufferers stated they checked on-line opinions earlier than reserving care. By June 2025, that determine remained unchanged, and greater than half (51%) reported studying not less than six opinions earlier than making a call.
On the similar time, 73% of sufferers reported adopting new behaviours or instruments to analysis suppliers — together with AI chatbots like ChatGPT, voice search assistants corresponding to Siri and Alexa, and social media platforms like TikTok and Instagram.
“This indicators a transparent shift: the affected person journey is now not linear. It’s increasing into an AI-powered ecosystem the place a number of touchpoints form choices,” Rater8 stated.
Moreover, 31% of sufferers stated they use generative AI — corresponding to ChatGPT or Google AI Overviews — to analysis or evaluate suppliers.
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Shifting belief
Sufferers are additionally rethinking who they belief when making healthcare choices.
- 61% stated they belief on-line opinions greater than private suggestions from associates or household.
- About one-third belief AI-generated search outcomes as a lot as conventional search engines like google like Google, whereas almost one in 5 belief AI much more.
- Solely 11% expressed outright skepticism towards AI-powered suggestions.
Rater8 famous that though AI may also help information sufferers towards suppliers, “genuine affected person experiences finally drive closing choices.”
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