Monday, June 9, 2025

In Protection of the ‘Spouse Man’

Just a few Sundays in the past, I used to be in a automobile journey house with my spouse when the sunshine caught her face in a beautiful method. I snapped a photograph, and shortly afterward posted it to Instagram with a number of iterations of an emoji that felt acceptable: a person smiling, with hearts instead of his eyes. I did this as a result of I really like her. My love for my spouse doesn’t exist solely on-line; I usually specific it on to her, or discuss her in glowing phrases to buddies and associates. It feels pure—as pure as sharing my emotions about something to the web, in the identical method I’d publish about how a lot I’m having fun with my Twin Peaks rewatch, or the significantly good sandwich I ate on trip.

So the primary time that somebody known as me a “spouse man,” I wasn’t certain learn how to react. In case you are encountering this phrase for the primary time and suppose spouse man certainly should imply “a man who loves his spouse,” you’ll be useless unsuitable. The time period, which rose to recognition someday in the course of the first Trump administration, describes somebody whose spousal affection is so ostentatious that it turns into inherently untrustworthy. “The spouse man defines himself,” the critic Amanda Hess has written, “via a sort of overreaction to being married.” The spouse man posts a photograph of his spouse to Instagram together with a number of emojis of a person smiling with hearts instead of his eyes. He’ll repeat this kind of motion so many instances that even his closest buddies might imagine, Sufficient already. He’s so persistently and loudly psyched about being married that sirens are set off within the thoughts of members of the family and strangers alike, who surprise what shortcomings he aspires to compensate for via such enthusiastic declarations.

In a world the place identification is all the time being carried out on social media, this specific identification is clearly one to keep away from. However I, a man who loves his spouse, can’t assist however conclude that worthwhile terrain is being ceded once we suppose poorly of the spouse man. Many males, accustomed to bottling up their emotions, are already afraid to indicate what’s of their coronary heart and on their thoughts. If a few of them are literally moved to specific their love publicly and unabashedly—is that this so unsuitable?


The time period spouse man is a by-product of a number of converging tendencies. On social media, tens of millions of individuals have develop into accustomed to broadcasting what they’re as much as, a recurring motion that finally reduces most behaviors and traits to caricature. Do you drink plenty of Weight-reduction plan Coke? Be careful, lest you develop into a “Weight-reduction plan Coke man.” On the identical time, the mechanics of social media are such that principally any identification may be created and monetized—and so 1000’s of individuals may desperately aspire to make a dwelling by being a Weight-reduction plan Coke man. Some already do.

As soon as a intelligent individual acknowledged that “loving your spouse” was an emotion that some individuals have been performing in notable methods, the spouse man gave the impression to be in every single place. There was the “curvy-wife man,” an influencer who made a lot of content material about how a lot he adored his plus-size spouse. There was the “cliff-wife man,” a special influencer who posted a dramatic video in regards to the shock of watching his spouse fall off a cliff. (It was extra of a brief drop, and she or he seemed to be principally nice.) Celebrities reminiscent of John Mulaney, Prince Harry, and Ryan Reynolds turned their marriages into content material, a lot content material. These guys wished to be spouse guys and made “Honor thy spouse” into an off-the-cuff commandment for contemporary dwelling. This was across the time of the #MeToo motion, during which males’s scummy habits towards ladies was abruptly being reevaluated throughout society—and the spouse man, although maybe over-the-top, gave the impression to be a welcome corrective.

(Learn: There’s no option to restore marriage with out repairing males)

As extra spouse guys popped up, the phrase advanced. Earlier than lengthy, you didn’t should be a public determine to be a spouse man—you simply needed to be a man. And the institution of this simply attainable character opened it up for critique. Some spouse guys didn’t seem to like their wives all that a lot; their affection appeared a bit compelled, or stage-directed, or even perhaps outright transactional. Some well-known spouse guys acquired divorced, or cheated on their wives, or started to seem like they have been going via the motions. The rapturous emotions they’d proven started to look like a cover-up for some kind of disagreeable fact. “Posting publicly on social media about your love to your partner shouldn’t be an indication of dishonest,” the New York Put up declared, “however in 2022, it’s a direct pink flag.” Spouse manall the time slightly mocking, curdled into the plainly pejorative.

Thus did my buddies’ informal remarks that I used to be a spouse man start to really feel like digs, even when they weren’t meant that method.


That I, a 36-year-old heterosexual man, ought to love my spouse doesn’t seem to be a grand shock. I married her for love, not due to a secret need to inherit her immense oil fortune (she doesn’t have one) or due to an unintentional being pregnant and subsequent familial strain to tie the knot (no child right here). I met her via a mutual pal—her greatest good friend was additionally my boss—and some months later, I sat again and thought to myself, You understand, I’m having a tremendously good time attending to know this stunning, clever, hilarious, type, bold lady with nice style in motion pictures and books and music and vogue whom all of my buddies love. Inside a number of years, we have been engaged, and wedded not lengthy after that, a sequence of selections that felt as instinctual and apparent as ordering extra bread to go along with my unused dip. Therefore my shock when my uncomplicated expressions of adoration began to be observed—and judged.

(Learn: As we speak’s masculinity is stifling)

Nonetheless, I perceive why different individuals is perhaps suspicious. When my spouse and I have been first relationship, and every thing felt so good, I couldn’t all the time keep away from sounding smug. “It appears like,” I advised one good friend, “we’re higher than each different couple.” I don’t suppose my buddies have been hoping our relationship would fail, however they have been unfamiliar with the feelings I used to be broadcasting—it most likely did seem to be I used to be placing it on, when actually I used to be simply very glad.

Clearly I do know love just isn’t about displaying off how in love you might be. Love comprises one thing inside and unmeasurable that may be weighed solely in non-public, not offered for others to look at. And actually, when relationship, I used to be accustomed to adopting a extra defensive pose, during which I’d play it cool in order that my future self wouldn’t look again with remorse at how I’d left myself uncovered. Such is a subcurrent of the skepticism towards the spouse man: an anticipation of the second when all this publicly carried out love will collapse onto itself, and be revealed as shortsighted. I knew itthinks the naysayer.

However falling in love, and getting married, has modified an ideal many issues about the way in which I see the world, and validated different concepts that I suspected have been true however had not but confirmed for myself. Particularly, that love requires vulnerability—a willingness to be naive and foolish, a willingness to put down your defenses and welcome what comes subsequent, whether or not good or unhealthy. To me, that is the one state of being price pursuing on this life.

After all, I’d choose to maintain a number of elements of this alchemic course of, and my marriage, to myself (for instance, the extent of mess that often accumulates when two writers reside collectively). However typically, I simply wish to share it with the world—even when it makes individuals roll their eyes. We’re all performing some identification, not directly, and I can reside with being a “man who loves his spouse so much,” it doesn’t matter what nicknames it brings.

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