Saturday, March 7, 2026

7 HLTH Bulletins You Don’t Wish to Miss

Annually, the HLTH convention provides healthcare leaders an opportunity to collect and share concepts. The occasion additionally provides firms the prospect to announce information — oftentimes about new merchandise, partnerships and enterprise plans.

Beneath are seven noteworthy bulletins made throughout this yr’s HLTH convention in Las Vegas.

Mark Cuban’s Value Plus Medicine firm will associate with TrumpRx

Throughout an onstage session at HLTH, Mark Cuban revealed a forthcoming partnership between his Value Plus Medicine firm and TrumpRx, a federal program designed to carry discounted pharmaceuticals on to customers.

TrumpRx, which is ready to launch early subsequent yr, will perform as a referral platform, directing individuals to web sites like Value Plus Medicine. Via this partnership, Value Plus Medicine will present its pricing information to TrumpRx.

Cuban mentioned he hopes this collaboration will disrupt the normal PBM mannequin, which he has lengthy criticized for contributing to the nation’s exorbitant drug costs.

Optum launches claims administration platform

UnitedHealth Group subsidiary Optum unveiled an AI-powered real-time claims administration platform referred to as Optum Actual. The system is designed to scale back friction between suppliers and payers throughout claims submission and reimbursement processes.

The platform’s purpose is to permit suppliers to immediately confirm particulars about sufferers’ advantages and protection, subsequently decreasing the guesswork and delays that suppliers usually face when attempting to receives a commission.

Cedar rolls out new instruments to assist individuals afford care

Healthcare funds startup Cedar launched Cedar Cowl, a digital platform geared toward serving to sufferers entry Medicaid protection and monetary help. The platform — which integrates with hospital billing workflows — helps establish sufferers’ potential Medicaid eligibility, assists with their enrollment, manages their renewals and connects them to co-pay assist for drugs.

Given the latest Medicaid cuts underneath the One Massive Lovely Invoice Act, Cedar’s new system is supposed to mitigate the hurt on sufferers and suppliers by reducing uncompensated care prices. Early adopters of Cedar Cowl embody Novant Well being, Baystate Well being and The Iowa Clinic.

Oscar Well being creates menopause-focused ACA plan

Oscar Well being debuted a brand new Inexpensive Care Act plan referred to as HelloMeno. The New York-based payer developed the plan in collaboration with Elektra Well being, a digital supplier of menopause care.

Tailor-made for ladies navigating menopause, HelloMeno gives zero-copay major care, gynecological and behavioral well being visits, in addition to no-cost labs, hormone remedy, insomnia drugs and bone density scans.

AMA unveils new middle for digital well being and AI

The American Medical Affiliation launched a brand new middle geared toward giving physicians a stronger voice in shaping how digital well being instruments and AI applied sciences are deployed in medical care.

The middle seeks to assist form insurance policies and rules round digital well being know-how, in addition to discover higher methods to combine these instruments into medical workflows. Different objectives embody offering schooling and coaching to clinicians about tips on how to use AI instruments and fostering collaboration throughout  industries — together with with tech firms, payers, authorities and researchers.

Knownwell snags $25 million

Knownwell closed a $25 million funding spherical led by CVS Well being Ventures. The startup gives metabolic well being companies, major care, vitamin counseling and behavioral well being care — and likewise prescribes GLP-1s when thought-about acceptable. It supplies digital care nationwide, in addition to in individual care at its clinics within the Atlanta, Boston, Chicago and Dallas areas.

With its new capital, the startup will concentrate on increasing care, each by including further clinics and rising its digital care staff.

Highmark Well being groups up with Noom

Highmark Well being, the Pittsburgh-based mum or dad firm of payer Highmark and well being system Allegheny Well being Community, partnered with digital weight reduction firm Noom. They’ll provide Noom’s weight administration and behavioral well being packages to just about 2 million eligible Highmark members beginning subsequent yr.

This system is designed to leverage AI instruments and conduct‑science strategies, akin to meals logging, physique scan applied sciences and peer assist communities, to assist members develop wholesome habits somewhat than simply deal with illness. The profit might be accessible at no further price for Highmark’s eligible members.

Photograph: HLTH

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