With tons of of clinics specialised in hair transplants, Istanbul is a rising hub within the business, attracting individuals from all around the world.
Ozan Kose/AFP by way of Getty Pictures
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Ozan Kose/AFP by way of Getty Pictures
ISTANBUL — In a shiny clinic on the japanese facet of Istanbul, a person leans over one other man’s scalp.
There is a marker in his hand, and he is drawing skinny, cautious traces throughout the skull. It seems to be virtually like an artwork class. Besides the canvas here’s a human head.
Dr. Mehmet Erdogan (no relation to Turkey’s president) runs the Smile Hair Clinic in Istanbul, a glossy multistory complicated that boasts a 90-95% hair transplant success price. Because it opened in 2018, the clinic has been treating round 5,000 sufferers yearly. Most come from overseas: round a 3rd come from the USA alone.
“OK, I’ll draw based on what I like to recommend to you,” Erdogan says, because the pen squeaks in opposition to the scalp of his affected person, Justin R., a registered nurse from California. Justin, in his early 40s, did not need NPR to make use of his final title in order that he may focus on a non-public well being care difficulty.
Hair transplants aren’t new — however all of a sudden, they’re in all places. And Turkey has grow to be the business’s unofficial capital.
The nation now attracts sufferers from throughout the globe, lured by decrease prices, bundled journey packages, and a rising community of clinics. The end result has been a booming new business, with vital financial achieve. However though the process is usually thought of protected when carried out by a talented surgeon, the business’s success has prompted issues about potential dangers and oversight.
For Justin, the choice got here right down to {dollars}.
He instructed NPR his transplant, together with airfare and lodging, price him about $3,400. He was given quotes for greater than double that at clinics he reached out to in California.
Within the U.S., the common value for comparable procedures runs upwards of $13,000, based on a 2023 examine printed by the American Society of Plastic Surgeons.
Turkey has constructed a complete business on that sort of price hole.
In line with the Turkish Well being Tourism Affiliation, round 1 million individuals traveled to the nation in 2022 for hair transplants alone, spending about $2 billion.
Nationwide, well being tourism introduced in much more: about 2 million medical vacationers in 2024, producing near $3 billion, based on knowledge from the Turkish Well being Ministry.
Stroll by means of Istanbul’s airports and you will see the adverts — smiling males with contemporary hairlines, clinics promising all-inclusive packages with inns, airport transfers, translators, even sightseeing.
The hidden dangers
Not each story ends with an ideal hairline.
The Worldwide Society of Hair Restoration Surgical procedure has flagged issues about so-called “black market clinics,” the place unlicensed practitioners carry out delicate procedures or rush by means of a number of sufferers a day. The medical affiliation says it has acquired stories of outcomes starting from botched hairlines to infections and scarring.
Glen Jankowski, a psychologist at College Faculty Dublin and writer of forthcoming e book Branding Baldnesswarns there are additionally medical dangers that transcend the bodily outcomes.
“It is actually essential that, particularly the hair follicles, you are not doing an excessive amount of harvesting in a single session,” he explains. “It does impact your blood stress. It truly is essential that medically skilled individuals are doing it — and typically that is not the case.”
Jankowski additionally says that sufferers are typically pushed onto drugs like minoxidil or finasteride with out full consent. “These medication can have vital negative effects,” he says. “It’s best to solely take them with correct medical recommendation and knowledgeable consent.”
The Turkish Well being Ministry has pledged stricter oversight and extra inspections. Nonetheless, critics say the sheer variety of clinics — some estimates put it at 5,000 in Istanbul alone — makes enforcement tough.
The social media impact
So why accomplish that many males join? It isn’t simply the financial savings. Or the self-importance.
It is psychology — and TikTok.
“Most individuals fear about hair loss no matter their precise hair depend, as a result of the promoting is so robust round it,” says Jankowski.
On the Smile Hair Clinic, the ready room tells this very story. A large display screen loops TikTok and Instagram reels from comfortable purchasers, swiping their palms over contemporary hairlines. “5 months in the past I flew to Istanbul,” one man boasts. “Finest resolution ever.”
Social media has turned the transplant into a way of life improve. It is a makeover to flaunt, not conceal. And the extra males exhibit their outcomes, the extra regular the surgical procedure feels.
A number of months after his operation, NPR checked in with Justin R. He says he feels youthful, extra assured — and grateful he did not should spend twice as a lot again dwelling.
Docs like Erdogan say most sufferers really feel the identical. However he additionally admits the push of clinics and clients has created a “Wild West” ambiance, the place it is as much as sufferers to do their homework.
In fact, not everybody indicators up.
Jankowski, the psychologist, has chosen one other route.
“The hair we supply on prime of our heads, we expect it is actually significant. It isn’t,” he says. “(My hair) would not clog my bathe anymore. It would not fall into my porridge. There is a magnificence and knowledge to (hair loss) we’re sadly dropping.”
For some, that is the safer and most cost-effective alternative of all — shave it off and transfer on.

